Autumn Fair Announces Merchandising Masterclass with Debbie Flowerday
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Autumn Fair, the UK’s largest seasonal showcase for Home, Gift & Fashion taking place from 1st – 4th September at the NEC Birmingham, has announced it will be creating a pop-up shop in the Buyer’s Lounge and hosting a series of live window Merchandising Masterclasses with visual merchandiser Debbie Flowerday.
With extensive knowledge and experience of the display and visual merchandising industry, working globally for well-known retailers including Max Mara, Mary Quant, Estée Lauder, Top Shop, Gucci and Royal Worcester, Flowerday will host live merchandising masterclasses in the Buyers Lounge three times a day followed by audience Q&A’s on the Sunday to Tuesday of the show.
For each of the three days, Flowerday will host a live installation session dressing a shop window within a specific theme and methodology including ‘Gifting & Pyramid Merchandising’, ‘Seasonal & Repetition Merchandising’, and ‘Building a Collection & Grouping Merchandising’. During the first session of the day, visitors will be invited to watch live as she constructs the window display and brings the theme to life. For the following two sessions, Flowerday will talk through the elements of the display she created that morning and take audience questions. In between sessions, Flowerday will offer some 1-2-1 personalised masterclass sessions with buyers. Flowerday says, “The shop window is the face of your business, it's the cheapest form of advertising.”
Soraya Gadelrab, Event Director, Autumn Fair adds, “Visual merchandising is one of the most important elements in creating the look, feel and culture of a store. Done well, it draws customers in, maximises the aesthetics of a product and can increase sales, create awareness as well brand loyalty. We’re delighted to be working with Debbie and I can’t wait to see her displays at the show each morning.”
The pop-up shop is being created by cardboard engineers N Smith. From basic corrugated cardboard boxes to full point of sales display stands, N Smith offer design, manufacture and fulfilment of packaging and displays using fully recyclable cardboard.
To register for Autumn Fair visit https://www.autumnfair.com/visitor-registration.
Autumn Fair
1st – 4th September 2024
NEC Birmingham
For more information please visit www.autumnfair.com
For further press information and images please contact Philippa Suitters at Good Results.
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