Live Merchandising Masterclass with Debbie Flowerday at Autumn Fair
This year at Autumn Fair we are hosting a series of live window Merchandising Masterclasses with visual merchandiser Debbie Flowerday.
With extensive knowledge and experience of the display and visual merchandising industry, working globally for well-known retailers including Max Mara, Mary Quant, Estée Lauder, Top Shop, Gucci and Royal Worcester, Flowerday will host live merchandising masterclasses in the Buyers Lounge three times a day followed by audience Q&As on the Sunday to Tuesday of the show.
For each of the three days, Flowerday will host a live installation session dressing a shop window within a specific theme and methodology. During the first session of the day, visitors will be invited to watch live as she constructs the window display and brings the theme to life. For the following two sessions, Flowerday will talk through the elements of the display she created that morning and take audience questions. After each session, Debbie will be available for a more in-depth chat, offering personalised advice and answering your visual merchandising questions. Whether you're looking to refresh your retail space or boost your brand's appeal, this is a unique opportunity to gain invaluable knowledge from a leading expert in the field
Flowerday says, “The shop window is the face of your business, it's the cheapest form of advertising.”
Soraya Gadelrab, Event Director, Autumn Fair adds, “Visual merchandising is one of the most important elements in creating the look, feel and culture of a store. Done well, it draws customers in, maximises the aesthetics of a product, increases sales and creates awareness as well brand loyalty. We’re delighted to be working with Debbie and I can’t wait to see her displays at the show each morning.”
Take your store front displays to the next level and catch one of the three sessions for each theme running each day at 10am, 12pm and 3pm.
Sunday 1st September - Pyramid Dressing. Featuring Orange Tree Toys and Gingko.
Monday 2nd September - Repetition Dressing. Featuring Widdop & Co and The Otters Brook Collection.
Tuesday 3rd September - Seasonal Windows. Featuring The Otters Brook Collection.
The pop-up shop is being created by cardboard engineers N Smith. From basic corrugated cardboard boxes to full point of sales display stands, N Smith offer design, manufacture and fulfilment of packaging and displays using fully recyclable cardboard.
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