Dr. Abbie Lawrence is the Founder and Lead Researcher of Consumer Insights Lab.

With a background in graphic design and simulated environment user testing, Abbie has over 10 years’ experience in market research and product development. Driven by the goal to democratise consumer insights, she founded Consumer Insights Lab to make high-end research methodologies accessible to SMEs.

To date, Consumer Insights Lab to has helped SMEs and Fortune 500 companies alike to make scientifically accurate decisions surrounding branding and packaging designs.