Tina Salt is Founder of MAI (Making Animals Important), Baby and children’s clothing brand.

Tina launched the brand early 2021, following on from a conversation with her then 4-year-old daughter who asked her to save endangered animals for a job. With over 18 years in the fashion industry, it was important for Tina to set up a clothing brand that was based on sustainable core values.

MAI are certified organic by the Soil Association in the UK, and they only worked with factories who are GOTs (global organic textile standard) certified.

Tina is on a mission to raise awareness for endangered animals. All of MAI’s prints are hand-drawn endangered animals and part of their profits go to help conservation!